Projects

The work, not the pitch.

Every item below shipped. Platform migrations, attribution models, compliance frameworks, automation builds, and the operational plumbing nobody puts on a slide. Stack as many filters as you like.

74
Projects
29
Disciplines
3
Industries

Industry

Discipline

Showing 74 of 74

Advertising

4
AdvertisingHospitality

Ad Budget Management

Oversight and management of 3rd party vendors in the allocation and deployment of a $600K digital advertising budget.

AdvertisingHospitality

Mobile Advertising Pilot

Execution of an IP/MAC address-based mobile advertising pilot, achieving a 5x reduction in cost per lead.

AdvertisingLegal

Digital Advertising Pilots

Execution of SEM and re-targeting pilots to establish performance benchmarks.

AdvertisingTechnology

Paid Digital Advertising Program

Design and management of $300K+/yr program including automation, funnels, SEM, display, and re-targeting.

AI Applications

6
AI ApplicationsHospitality

MemoryStack

Development of the persistent memory foundation the rest of the stack reads from and writes back to, covering structured recall, provenance, and retention policy under the organization's own keys.

AI ApplicationsHospitality

ABM App

Development of an account-based marketing application that identifies and prioritizes target accounts, then orchestrates outreach against a single list shared by sales and marketing.

AI ApplicationsHospitality

Data Analysis & Strategy App

Development of a decision intelligence application that turns operational and market data into strategic direction rather than dashboards reporting on the past.

AI ApplicationsHospitality

CDP App

Development of a customer data platform that resolves fragmented records into a single profile every other application and model in the system can draw on.

AI ApplicationsHospitality

Copywriting App

Development of a context-aware content application grounded in the organization's own voice and accumulated knowledge rather than generic model output.

AI ApplicationsHospitality

Tracking App

Development of an attribution and signal application instrumenting engagement and outcomes across the stack, supplying ground truth back to the memory layer.

AI Implementation

1
AI ImplementationHospitality

AI Operationalization

Operationalization of AI tools for content creation and integration within customer experience applications.

Analytics

8
AnalyticsHospitality

KPI Dashboard

Creation of a centralized KPI dashboard covering web, email, MQLs, SQLs, and digital advertising metrics.

AnalyticsHospitality

G4 Analytics Deployment

Deployment of G4 analytics on primary web properties, designing a scalable workflow for global brands.

AnalyticsLegal

Analytics & Tracking

Implementation of Google Analytics, Eloqua 1st Party Tracking, and Social Media Pixels across the digital estate.

AnalyticsLegal

Automated Insights Reporting

Configuration of Eloqua Insights reports for automated delivery to key stakeholders.

AnalyticsLegal

Google Data Studio Dashboard

Creation of comprehensive dashboards integrating Analytics, Social Data, Video Engagement, and Eloqua metrics.

AnalyticsTechnology

Engagement Lead Scoring

Creation of fluid lead-scoring models in Eloqua to identify MQLs and engagement potential.

AnalyticsTechnology

Campaign Attribution

Deployment of UTM-based attribution models to ensure proper measurement of traffic and campaign performance.

AnalyticsTechnology

KPI Reporting

Delivery of weekly KPI reports via Excel and Salesforce Dashboards to executive leadership.

Branding

1
BrandingLegal

Re-brand Support

Technical support for re-branding initiatives, including troubleshooting, updates, and platform enhancements.

Campaign Ops

4
Campaign OpsHospitality

Marketing Campaign Deployment

End-to-end execution of 20+ campaigns including strategy, landing pages, automation, and paid advertising channels.

Campaign OpsLegal

Nurture Campaigns

Development of multiple nurture campaigns for diverse lead-generation initiatives and product lines.

Campaign OpsLegal

Return to Office (RTO) Campaign

Design of automated attestation campaigns with text-based reminders and Power BI integration.

Campaign OpsTechnology

NPS Survey Campaign

Design and build of evergreen NPS survey campaigns including automation, copy, and video production.

Campaign Strategy

1
Campaign StrategyHospitality

Product Marketing Campaigns

Collaboration with product marketing teams to strategize and design new marketing campaigns for core products and services.

Compliance

3
ComplianceLegal

GDPR Compliance

Integration of GDPR-compliant cookie policies and advanced email preference centers within Salesforce/Eloqua.

ComplianceLegal

CCPA Compliance

Development and deployment of CCPA compliance landing pages and frameworks.

ComplianceLegal

OneTrust Deployment

Enterprise deployment of OneTrust for GDPR/CASL/CCPA cookie compliance standards.

Content Ops

2
Content OpsLegal

Content Aggregation System

Development of processes to aggregate content to any web property with auto-updates based on preferences.

Content OpsLegal

Webinar Replay Workflow

Selection of tools and provision of training for video editing and content updates.

Crisis Comms

1
Crisis CommsLegal

Coronavirus Resource Center

Rapid deployment of resource centers accounting for significant traffic share, with agile platform transitions.

CRM Ops

1
CRM OpsTechnology

Salesforce Administration

Management of customization, workflows, processes, reporting, and full Lightning migration.

Data Ops

1
Data OpsTechnology

Data Segmentation

Management of demographic-based data selection, segmentation, and standardization protocols.

Deliverability

1
DeliverabilityLegal

IP Warm-up

Execution of dedicated IP warm-up protocols for Eloqua instances.

Enablement

3
EnablementLegal

Team Enablement & Training

Delivery of comprehensive team training on Eloqua usage (emails, campaigns, segmentation, reporting).

EnablementLegal

Comprehensive Team Training

Delivery of training on Vidyard, Eloqua, WordPress, SEO, and Salesforce to drive team capability.

EnablementTechnology

SME Education & Training

Education and training of teams on digital marketing strategies, technologies, and tactics.

Event Ops

2
Event OpsLegal

Digital Event Frameworks

Development of standardized digital event frameworks for shared and dedicated Zoom environments.

Event OpsLegal

Live-streaming Orchestration

Coordination of live-streaming infrastructure for major events, ensuring integrity and delivery.

Marketing Automation

1
Marketing AutomationHospitality

Customer Journey Orchestration

Deployment of 15 automated customer journey campaigns covering strategy, design, infrastructure, reporting, and interactive improvement.

MarTech

8
MarTechHospitality

Marketo to Eloqua Migration

Execution of GAP analysis and strategic decision to migrate from Marketo to Eloqua based on long-term business requirements.

MarTechHospitality

Global Eloqua Deployment

Full-scale deployment of Eloqua across 3 GEOs (US, Canada, Mexico) and 2 Brands, including MS Dynamics integration.

MarTechHospitality

Persona Typing Tool

Construction of a persona typing tool within Eloqua using zero-based field comparison logic.

MarTechLegal

Eloqua Transition

Deployment of Eloqua forms across all web properties, replacing legacy Vuture forms.

MarTechLegal

Stack Integration

Integration of Eloqua with Splash, Zoom, FeedOtter, Vidyard, Salesforce, Sureshot, and Relationship One.

MarTechLegal

Salesforce Integration Management

Ongoing support, troubleshooting, and enhancement of the Eloqua/Salesforce integration.

MarTechTechnology

Global Marketing Automation

Leadership of all marketing automation projects across US and EU regions.

MarTechTechnology

Eloqua/Salesforce Integration

Maintenance of integration fields, logic, programs, and sales processes.

Migration

1
MigrationLegal

Blog Migration

Migration of all subject matter blogs from Lexblog to a managed WP Engine environment.

Operations

2
OperationsHospitality

MQL Hand-off Optimization

Refinement of the MQL hand-off process, resolving MAP/CRM integration issues to ensure consistent reporting.

OperationsLegal

Disaster Recovery Process

Creation of step-by-step recovery protocols for web properties involving internal and external resources.

Process Automation

1
Process AutomationLegal

Gift Intake Request Page

Development of an intake system with automated notifications and Custom Data Objects (CDO) for compliance record keeping.

Process Engineering

2
Process EngineeringHospitality

Sales Enablement Process

Development of manual and automated processes for adding contacts to sales enablement campaigns within Eloqua.

Process EngineeringLegal

Digital Event Process Design

Design of processes to improve Marketing/BD alignment and enable scalable digital event execution.

Procurement

1
ProcurementTechnology

Tool Research & Procurement

Research, recommendation, and contract negotiation for new software tools and services.

Product Development

2
Product DevelopmentHospitality

Planner Companion App POC

Development of a web-based SaaS Proof-of-Concept leveraging AI to facilitate event planner tasks and automate workflows.

Product DevelopmentHospitality

Customer Experience App

Development of a customer experience app designed to drive leads and demand via planner tools and unified account data access.

Project Management

1
Project ManagementTechnology

Eloqua/Salesforce Project Management

End-to-end project management for all Eloqua and Salesforce-based initiatives.

SEO Strategy

2
SEO StrategyHospitality

Website Taxonomy Update

Restructuring of website taxonomy to improve SEO and drive automated nurture campaigns using RSS feeds.

SEO StrategyLegal

Taxonomy Project

Development of a new website taxonomy utilizing content siloing for improved SEM performance.

Strategy

3
StrategyHospitality

Digital Thought Leadership

Provision of Subject Matter Expertise and creation of internal presentations to educate and influence future marketing initiatives.

StrategyHospitality

Digital Transformation Roadmap

Development of a comprehensive operations roadmap to better leverage technology for lead generation and sales enablement.

StrategyTechnology

Business Opportunity Identification

Identification and strategic discussion of new business opportunities and leverage points.

UX/Process

1
UX/ProcessHospitality

Proprietary Tools Rework

UX and process redesign of proprietary Price Guide and Global Locator tools to improve usability and mitigate risk.

Web Development

1
Web DevelopmentLegal

Career Site Build

Collaboration on the build of a new career site, including integration of UltiPro XML feeds for real-time job listings.

Web Ops

9
Web OpsHospitality

Website Maintenance Program

Design and implementation of a maintenance program for 7 unique websites ensuring peak performance, SEO, and security compliance.

Web OpsHospitality

Hosting Migration

Redesign and planning of a migration from multi-site to single-site hosting architecture to eliminate complexity.

Web OpsLegal

Web Properties Maintenance

Ongoing management, maintenance, updates, and feature enhancements for all firm web properties.

Web OpsLegal

WP Engine Onboarding

Evaluation and onboarding of WP Engine, including deployment of new landing pages, resource centers, and micro-sites.

Web OpsLegal

WordPress Theme Standardization

Selection and deployment of a standard WordPress theme (Divi) and provision of comprehensive team training.

Web OpsLegal

Standard Blog Framework

Creation of a rapid-deployment blog framework enabling subject matter blogs to be launched in under 2 hours.

Web OpsLegal

Hosting Infrastructure Migration

Leadership of site migration from dev-managed AWS to Pantheon, coordinating IT, Security, and Marketing teams.

Web OpsLegal

Legacy Content Archive

Deployment of a legacy content archive solution with search capabilities for 10+ years of historical data.

Web OpsLegal

Divestment Support

Technical assistance in the divestment and migration of international web properties.

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